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Apprvl NYC specializes in chainstitch embroidery and handmade goods. Based in Brooklyn, Apprvl offers both on site custom embroidery events and production embroidery.


Hamptons Chainstitch Embroidery customization event with Serena & Lily at their Waisncott Design Shop

Hamptons Chainstitch Embroidery customization event with Serena & Lily at their Waisncott Design Shop

This past holiday weekend, Serena & Lily invited us to their Hamptons store to do live custom Chainstitching. Guests were getting creative with personalization on the beautiful towels in store. We loved the change of scenery getting out to Long Island and driving through areas like bridgehampton, south Hampton, east Hampton etc.

Monograming Bandanas with Wonderwest by Boot Barn

Monograming Bandanas with Wonderwest by Boot Barn

Madewell X Apprvl Naturally Tie Dyed Jacket Collaboration

Madewell X Apprvl Naturally Tie Dyed Jacket Collaboration